Jonny Leroux has been a car enthusiast since he was a young boy. He even goes so far as to class himself as a ‘petrol head’. By the age of 10 he was a fervent Ferrari enthusiast, collecting memorabilia and attending all the shows. In fact he even painted the Ferrari ‘prancing horse’ logo on his bedroom wall.

It is, therefore, no surprise that Jonny sat his driving test as quickly as possible, passing just four days after his seventeenth birthday. From that moment on, most of his spare cash was spent on cars and he says that remains true, even to this day. However, it wasn’t until he turned 21 that he discovered personalised registrations. His first plate was R80 JON, which he later sold for double the price he had originally paid for it.

Leroux then came up with the idea of matching people who have uncommon names with appropriate personalised registration plates. This process made profits for him and left his customers delighted to have their own personalised registrations.

Jonny has gone on to set up his dream business, organising days out at motor racing circuits, including Brands Hatch and Spa-Francorchamps. The success of his company has allowed him to finally purchase that dream Ferrari F355 GTB in gunmetal grey. Of course his dream car would not be complete without the dream registration plate, so he has fitted it with the plate, 76 JL, which denotes his year of birth and initials.